Anyone who knows me will have heard me talk about this book. Kawasaki outlines in great depth and yet compact form how to start a company, pitch to investors, grow and stay innovative.
Kawasaki worked Apple twice, once on the Macintosh team from 1983 and once from 1995. He Co-Foundes Garage Technology Ventures, ACIUS Fog City and Alltop and adviced and evengalised countless others including Canva.
What I want to say: Guy knows how to start companies, run companies, sell innovative products and invest in startups. As such, I believe his experiences, condensed into "The Art of the Start" are worth reading for any entrepreneur or innovator, no matter if they want to sell to a customer or to their organisation.
From his books, I was inspired to analyse many things I did in mutiple companies, keep thoughts in mind I would have otherwise forgotten and extensivly reflect on what I was about to do or had just done.
I think one of my most quoted sentences from him is "sales fixes everything", which I found to be very true. He also introduces the concept of structuring anything I do into milestones, tasks and assumptions, with every task existing to either test an assumption or fulfil a milestone and thus helping to filter out none-essential tasks.
In other chapters he gives great advice on how to structure a pitch presentation and why he suggests this specific way of doing things, discusses intrapreneurship for people trying to drive innovation in older corporate environments and outlines how to determine product-market fit.
The Art of the Start 2.0 is not a sequel, but according to the author, a 64% longer revision of the orginal book.
Guys experiences are a valuable for every entrepreneur and to me, his book is essential reading.
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