January 7, 2020

Book Review: Guy Kawasaki, The Art of the Start 2.0

Anyone who knows me will have heard me talk about this book. Kawasaki outlines in great depth and yet compact form how to start a company, pitch to investors, grow and stay innovative. Read why I believe it to be an essential book for every entrepreneur.

Book Review: Guy Kawasaki, The Art of the Start 2.0

Anyone who knows me will have heard me talk about this book. Kawasaki outlines in great depth and yet compact form how to start a company, pitch to investors, grow and stay innovative.

Kawasaki  worked Apple twice, once on the Macintosh team from 1983 and once from 1995. He Co-Foundes Garage Technology Ventures, ACIUS Fog City and Alltop and adviced and evengalised countless others including Canva.

What I want to say: Guy knows how to start companies, run companies, sell innovative products and invest in startups. As such, I believe his experiences, condensed into "The Art of the Start" are worth reading for any entrepreneur or innovator, no matter if they want to sell to a customer or to their organisation.

From his books, I was inspired to analyse many things I did in mutiple companies, keep thoughts in mind I would have otherwise forgotten and extensivly reflect on what I was about to do or had just done.

I think one of my most quoted sentences from him is "sales fixes everything", which I found to be very true. He also introduces the concept of structuring anything I do into milestones, tasks and assumptions, with every task existing to either test an assumption or fulfil  a milestone and thus helping to filter out none-essential tasks.

In other chapters he gives great advice on how to structure a pitch presentation and why he suggests this specific way of doing things, discusses intrapreneurship for people trying to drive innovation in older corporate environments and outlines how to determine product-market fit.

The Art of the Start 2.0 is not a sequel, but according to the author, a 64% longer revision of the orginal book.  

Guys experiences are a valuable for every entrepreneur and to me, his book is essential reading.

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